FEATURE: THE COMEDY STORE

(I fuck’n love comedy.  I wish I wasn’t a lazy, broke fuck that can’t find his way out, because damn I love that stuff.  Not all of us can live in L.A. where, on any given night, you can see up to 6 of the best comedians in the world killing it on one stage, where you can buy drinks.  We here in my part of the world have some great comedy clubs, and even some of the rock venues are hosting stand-up comedians, but there is no place in the world like The Comedy Store.  Danger fuckers… danger.  Here’s what we found on the interweb about this infamous club that can never die. – FATS.)

20120618_094652_sdc129091The story of The Comedy Store is also the story of a family. Sammy Shore was a comedian who had his own local TV show in Detroit when he met Mitzi, a young college student who would become not only his assistant, but also his wife. In the mid-1960s, Sammy moved his family to Los Angeles after landing a gig opening for Trini Lopez on the Sunset Strip. It was in this sunny vista that Sammy decided to open a club with his friend and fellow comedian/writer Rudy Deluca. The pair rented a room in the building that had formerly housed Ciro’s, a nightspot that had for years attracted some of Hollywood’s most glamorous stars. Sammy originally wanted to call it The Sammy Shore Room, but Deluca talked him out of it. Mitzi then came up with the name The Comedy Store, and on April 10, 1972, the venue opened to huge business. It was helped even further by the decision by Johnny Carson to move The Tonight Show to the West Coast, essentially creating a seismic shift in the comedy world, which had previously been centered in New York and Las Vegas.

Despite its popularity, The Comedy Store was not profitable during its first two years in business. When Sammy was hired to perform in Vegas, Mitzi stepped in to run the club. The changes she made, such as creating a roster of young comedians that she would nourish, turned the cash-strapped The Comedy Store into a moneymaking success.

048B4CE2-CC09-AF12-5B6F41E81A9CEC8FHome life during this time was not quite as rosy, however, and Mitzi and Sammy soon divorced. The settlement left The Comedy Store in Mitzi’s hands, and she was determined to maintain its winning ways. She even opened up a second club in Westwood, which drew a large college crowd for such performers as David Letterman and Jay Leno. Soon, producers and agents could be found in the audience at The Comedy Store, looking for new talent for television and movies.
In 1976, the building which housed the original The Comedy Store was up for sale, so Mitzi bought it, eventually turning the building’s largest room into a new main stage where the most popular comedians would get a chance to perform. At this time, she also moved one of her The Comedy Store venues to La Jolla, where her daughter, Sandi, became manager.

In the often-segregated world of comedy in the late 1970s, female comedians rarely had a chance to perform side by side with male comedians. Mitzi decided to give the female comedians a place of their own, opening up The Belly Room at the original The Comedy Store venue.

CompetitionBut things were not going very well for the comedians performing for Mitzi, who had always believed the experience and exposure comedians received at The Comedy Store was their payment. They decided they wanted some monetary compensation as well, and they were willing to go on strike against not only The Comedy Store but also the Improv and other comedy venues in Los Angeles until they got paid. The strike went on, with even David Letterman joining the picket line, and eventually Mitzi and the other comedy club operators capitulated.

As The Comedy Store continued to thrive, Mitzi became known as one of Hollywood’s most important comedy brokers, often helping television networks cast their upcoming sitcoms from her talent pool. During this time, acts like Sam Kinison , Louie Anderson, Jim Carrey, Chris Rock and many more honed their craft and became household names.

Through the 90’s and early 00’s The Comedy Store continued its tradition as an artist’s colony prepping people like Chelsea Handler, Joe Rogan, Carlos Mencia, and many others for their turn in the limelight.

JOEY DIAZ AT THE COMEDY STORE

 

Today, The Comedy Store is run by the Shore kids, but Mitzi’s vision fuels the entire apparatus. For nearly 40 years, this family business has featured some of the biggest names in standup comedy, from Robin Williams to Richard Pryor . It now stands as an icon and leader in the world of American comedy with projects and shows that we hope will continue making audiences laugh for years to come, just as Mitzi intended.