MATAMP: THE HAND-MADE GLORIOUS KINGS OF FUZZNASTICS

Matamp founder, Mat Mathias, started the company RadioCraft as early 1945. What started as an interest ultimately developed into a fully-fledged business building amplifiers for the burgeoning music scene in the early sixties. Behind his wife’s retail shop, selling accessories to young musicians, Mat’s workshop/manufacturing facility also extended into a fully fledged recording studio complete with disc cutters for young bands to record and cut their own demos. This resulted in the formation of MAT Records. His customers would come and see him, tell him what they wanted, and he would build it and/or record it. Patterns would emerge, and trends soon changed into product lines.

green_ampLong-term friend and hi-fi amplifier designer Tony Emerson joined with Mat in the early 1960s, shortly after the name MATAMP (Mat and Tony amplifiers) was coined. As word got around Matamp would soon be working with such musical luminaries as Peter Green of Fleetwood Mac (who Mat joined on their US tour in the late 60’s) and recording early demos with the likes of Graham Gouldman who would go on to form 10cc.

DSC_8392After Tony’s departure and development work with Fleetwood Mac, the company moved on to form a partnership with Cliff Cooper who owned a music shop called simply ‘Orange’, and as such started producing Orange Matamp from the Huddersfield workshop. In 1971, Orange Matamp outsold Marshall, and gave Cliff Cooper a taste of volume sales. However; Mat was not prepared to forego quality standards in favour of mass-production, and so Orange amps moved away from the company that designed the originals

In other words, If you want mass-produced, then… ; if you want hand-built, uncompromising quality, then… Matamp.

11860469_1_lHand-built, uncompromisingly high quality amplifiers designed by audio engineers who sacrificed the lures of mass-market profits rather than lowering exacting standards. This is where you talk with the people that build the amps, where they will help you decide which model is right for you and where the technicians will show you tones you never thought you’d hear. Oh, and by the way; when you stump up a couple of grand for an amplifier in a shop, are you getting a couple of grand’s worth of kit? What about the dealer and the distributor’s margin? And the cost of transport from – heaven forbid – a foreign country? The only extras you’ll have to pay for when you buy a Matamp are your time and the fuel to come and visit.